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金纬机械加速全球化布局!海外开拓者勇当先锋,“服务中心工厂“赋能

来源:金纬机械浙江公司2026/8/7 14:21:273877
导读
近日,金纬机械董事长何海潮赴金纬机械溧阳厂区,与常驻海外、奋战在市场第一线的营销开拓者们齐聚一堂,围绕“服务中心 工厂”模式,共同探讨如何持续深化金纬机械的全球化布局。
  近日,金纬机械董事长何海潮赴金纬机械溧阳厂区,与常驻海外、奋战在市场第一线的营销开拓者们齐聚一堂,围绕“服务中心+工厂”模式,共同探讨如何持续深化金纬机械的全球化布局。
 
  Recently, He Haichao, Chairman of JWELL Machinery, visited JWELL Liyang Factory and gathered with overseas marketing pioneers stationed abroad at the frontline of global markets. Centered on the "Service Hub + Factory" model, they discussed ways to further deepen JWELL’s global layout.
 

 

  致敬"开拓者":一线声音,最真力量
 
  在交流会上,海外营销团队逐一分享了各自驻在国的市场动态、客户反馈和竞争态势。
 
  At the seminar, overseas marketing teams took turns sharing market trends, customer feedback and competitive landscape in their respective stationed countries.
 

 

  从美洲到欧亚,从北非到东南亚,金纬机械的海外将士们奔波在120多个国家和地区的市场一线,他们不仅是产品的推广者,更是金纬品牌形象的代言人。在宏大的战略背后,起决定性作用的是人。这些开拓者们常年驻扎海外,克服重重困难,用专业能力和全方位的服务赢得客户信赖,并在这个过程中不断推动金纬的本土化进程,让品牌真正融入当地市场。
 
  From the Americas, Eurasia, North Africa to Southeast Asia, JWELL overseas staff serve on the frontlines across more than 120 countries and regions. They act not merely as product promoters, but also brand ambassadors of JWELL. People stand as the decisive factor behind grand strategies. These pioneers reside overseas year-round, overcoming numerous hardships. They win customer trust with professional expertise and all-round services, continuously advancing JWELL's localization drive and enabling the brand to integrate deeply into local markets.
 

 

  交流中,何董特别强调——要关注客户真实需求,不断提升本地化服务水平,让金纬机械不仅"走出去",更要"走进去"、"扎下根"。
 
  During the discussion, Chairman He emphasized that teams must focus on clients’ actual demands and continuously upgrade localized services. Only in this way can JWELL Machinery not only go global, but also take root and thrive locally.
 
  "服务中心+工厂":金纬全球化的核心战略
 
  本次交流中,何董与营销团队深入探讨了金纬机械正在加速推进的全球化核心战略——"服务中心+工厂" 模式。
 
  During the meeting, Chairman He and the marketing team conducted in-depth discussions on JWELL’s core global strategy — the "Service Hub + Factory" model, which the company is accelerating to implement.
 
  自2025年加速全球化布局以来,金纬机械以"深耕全球市场,贴近客户需求"为核心,分步推进海外售后服务中心建设,并在条件成熟的市场升级为"服务中心+工厂"复合型基地。
 
  Since JWELL accelerated its global expansion in 2025, JWELL has centered its efforts on exploring global markets and prioritizing customer needs. The company has phased the construction of overseas after-sales service centers, upgrading qualified regional outlets into comprehensive "Service Hub + Factory" bases.
 

金纬机械巴西售后服务中心
 

金纬机械越南售后服务中心
 

金纬机械泰国工厂
 
  何董向营销团队表示,"服务中心+工厂"模式的本质,就是要打通服务客户的"最后一公里"——在当地设立营销中心、售后服务中心和配件库,逐步实现本地服务和本地化生产的有机结合,形成良性循环。
 
  Chairman He stated that the essence of the "Service Hub + Factory" model is to bridge the last mile of customer service. By setting up local marketing offices, after-sales centers and spare parts warehouses, JWELL integrates localized services and local production in a coordinated manner, building a sustainable and virtuous business cycle.
 
  "只有离客户更近,才能真正理解客户;只有扎根当地,才能真正服务全球。"
 
  Only by getting closer to customers can we truly understand them; only by rooting locally can we serve the world sincerely.
 

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